top of page

Importance of Local Video Advertising

 

Video is firmly at the forefront of consumer consumption, whatever the platform, whatever the device they use. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience's terms. But some marketers are still either caught in the enigma of trying to decide whether to embark of a video advertising campaign while others are wondering why they are already doing it. The point I want to make is that if you are not using video as part of your marketing strategy, then you will definitely be left behind.

 

The logic behind this is that your customers are watching more videos than reading what you want to say. So when you want to expose yourself to a target audience, the possibility of striking their attention is very likely. However, when you add a video to a product description, you will definitely increase your chances of being heard.

 

Not only that, but people tend to share videos that they find interesting or valuable with their followers on social media. This means that since your ads can even reach those whom you have not directly targeted, what will happen is a phenomenon that will increase your video's exposure exponentially.

 

Now, think why travelling people would prefer watching videos than reading them when in a car or on a public transit. Despite the shaking which is repulsive when reading, it does not upset someone who is watching a video. Which is why the number of people watching videos on mobile devices continue to climb compared to those who still read novels while travelling. Besides, it is interesting to note that statistics of companies distributing videos garner a higher percentage of viewers that go through to the end on mobile than those viewing the same ads on a computer.

 

But other than that, video is an excellent format for informing and educating someone since you do not only get audio, you also get the visual element that appeal to multiple senses like from Dental Advertising Lexington KY. And while this is becoming a useful tool in schools today, they are especially effective when used for product demonstrations.

 

The biggest search engine companies are also putting a priority on video content when making tweaks to the algorithms that present certain sites higher on the ranking on the ranking page. This means that when you post videos, the advantage of being rated high by these companies like Video Advertising Lexington KY will land you page ahead over those who has not placed them.

 

Most marketers know that buying is not only about knowledge; this includes an emotional impact. So when you make a more solid personal relationship when you are storytelling through sight and sounds, it is easier to connect them to your viewer's emotions toward your product.

bottom of page